Future—Proof
Experiential, Digital
Experiential, Digital
Client:
MBUSA
The brand with a history of making history, is writing the future. Future—Proof is a creative concept that propels the Mercedes-Benz brand forward with a focus on the innovation and sustainability of the all-electric EQ line. Built as a concept for the the 2028 Olympic Games, the program takes over LA, engaging with fans and prospects, using a series of targeted programs and digital activations. It's an opportunity to connect brand and culture, people and technology, luxury and performance.
—Creative Direction
—Design
—UX
The brand with a history of making history, is writing the future. Future—Proof is a creative concept that propels the Mercedes-Benz brand forward with a focus on the innovation and sustainability of the all-electric EQ line. Built as a concept for the the 2028 Olympic Games, the program takes over LA, engaging with fans and prospects, using a series of targeted programs and digital activations. It's an opportunity to connect brand and culture, people and technology, luxury and performance.
—Creative Direction
—Design
—UX
